Singles Day has once again delivered on all its promises with incredible results ! To make this event a success, an exceptional logistical organization had to be put in place. On this occasion, Voxlog came back on the incredible supplychain challenge raised by C-Log.
Created by the ALIBABA website, this event takes place every November 11 for ten years in China. This is literally the “Singles Day”. Originally a festive day, the giant e-commerce decided to exploit the concept to the end by offering spectacular promotions for 24 hours.
Each year, the professionals involved in this operation are more numerous and the turnover is constantly increasing, always exceeding new records. This year, the $ 27 billion mark has been reached.
Substantial resources have been put in place for this major logistics event, both human and technological, to ship in five days the 230,000 orders recorded by C-Log China for the BEAUMANOIR, CACHE CACHE and BONOBO brands.
Thanks to this event, C-Log has once again demonstrated its know-how and its ability to react to extraordinary activity peaks. As retail supplychain specialist and e-commerce supplychain, C-Log accelerates its international development : “The skills acquired by Asian teams come to feed C-Log as a whole to support the strong digital growth of brands internationally”, says Benoit Garçon, CEO of C-LOG.
Discover the whole article : C-Log, au cœur d’un Singles Day chinois de tous les records