Christmas is actively preparing for French consumers. This year, E-commerce is the favorite of the distribution channels acclaimed for the purchase of gifts of this edition 2018. The FEVAD presents to us its study on the intention of purchase via the web of 3,170 cyber buyers for the holiday season . Christmas : the key […]

The Black Friday 2018 edition will take place on November 23rd. This year again, the event promises to beat new consumer disks, as long as it stays on the internet. The Digital Factory returns to the key information of this operation. Black Friday 2018 : The expected figures Each year since its arrival on the […]

In recent years, omnichannel supplychain has become the main focus of retailer strategy. Today, the consumer wants to get his order right away and in the easiest way possible. Retail professionals must therefore perform well across all distribution channels and make them work together. As Bertrand CHABRIER, Director of Development of C-LOG underlines : “For […]

FEVAD recently unveiled the key e-commerce figures for the year 2017. The opportunity to make an inventory of the French market and know its new challenges.   Global information on the e-commerce market The French e-commerce market is 81.7 billion euros in turnover, an increase of 14.3% compared to 2016. Real growth driver for fashion […]

The firm Temando unveiled a study on consumer expectations in terms of ecommerce delivery. What are the expectations of e-customers regarding ecommerce delivery ? For many consumers, the variety of choices and prices of ecommerce delivery methods can be a drag on the purchase. 83% of French e-customers put priority on free delivery in relation […]

The 2018 summer sales started yesterday in France. Six weeks to do good business and find the best products at attractive prices. What are the consumer expectations for this year ?   Summer sales : an event still awaited by the French Note that sales are in their last edition in the format of six […]