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Christmas is actively preparing for French consumers. This year, E-commerce is the favorite of the distribution channels acclaimed for the purchase of gifts of this edition 2018. The FEVAD presents to us its study on the intention of purchase via the web of 3,170 cyber buyers for the holiday season .
This study shows us the importance of E-commerce in the process of French buying for the Christmas season. For 2018, 4 out of 5 online shoppers actually make Christmas purchases online, 87% of them.
What is driving consumers today to favor internet shopping ? The explanations are multiple : avoid the crowd in store, shop quietly at home and not have to move, face more choice, sometimes find lower prices…
In addition, consumers are now taking advantage of promotional offers in November to start their purchases. Black Friday and Cyber Monday are clearly part of the daily lives of French people who see it as a way to make their purchases cheaply. For the 2018 edition, 89% of the fans of this event counted on taking advantage of it to buy their Christmas presents. This figure reflects the decline in the household budget for Christmas, which this year amounts to 269€ including 190€ by internet.
Who says exceptional event says management of the peak of activity necessary and that passes by a E-commerce supplychain adapted . To do this, it is important to set up a coherent organization of your e-commerce logistics or your e-commerce transport. In order to stay focused on your core business, it may be wise to outsource the e-commerce supplychain. A well-known omnichannel supplychain provider such as C-Log will be able to help you with its bespoke logistics and transport solutions. You rely on a textile and cosmetics logistics provider such as C-Log to guarantee a unique shopping experience for your customers.
For periods of high activity such as Christmas, C-Log implements various actions to reorganize.
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To discover the whole of the study : https://www.fevad.com/4-cyberacheteurs-sur-5-comptent-acheter-leurs-cadeaux-de-noël-en-ligne/
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