As every year, FEVAD has unveiled its e-commerce report for the past year.
Unsurprisingly, in 2021 the sector’s turnover reached 129 billion euros, an increase of 15.1% compared to 2020 (an increase of +8.5% between 2019 and 2020). Of this figure, 66.7 billion euros relate to the sale of products. This has also experienced a significant increase of +7%.
The number of transactions has also evolved, +16% with 2.1 billion transactions recorded.
The average basket has meanwhile decreased by 1 euro compared to 2021, with an amount of 60 euros.
Products in the clothing/fashion category grew by +6%.
The rise of e-commerce has continued to be confirmed for several years, accentuated by the new habits of the French taken during the various confinements.
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Discover the full study : Review of e-commerce in France in 2021
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