The 2018 summer sales started yesterday in France. Six weeks to do good business and find the best products at attractive prices. What are the consumer expectations for this year ?
Note that sales are in their last edition in the format of six weeks. As of next year, they will go to four weeks. A new welcome positively by 58% of French people !
Despite the many promotional offers offered throughout the year, the French seem to find the sales period always attractive. These six weeks are now anchored in the lives of French people and their consumption habits. Indeed, 6 out of 10 French wait for this period with impatience to make their purchases of summer, synonymous with strong savings for them. Their purchases are usually even postponed until that date.The consumer budget is however down: less 40 € for women, and less 18 € for men.
The surprise of this study concerns the attractiveness of the French for the physical store. Indeed, depending on the type of product, some prefer to go directly to the store to obtain sound advice or test the product before purchase.
November 29 is coming, day of the now famous Black Friday! Commercial event become essential for the French, the 2019 edition promises to reach new records according to figures released by RetailMeNot. STATE OF THE PLACES OF BLACK FRIDAY 2018 The 2018 edition of Black Friday had already reached incredible numbers, officially opening the Christmas […]
Bertrand CHABRIER, Director of Development of C-LOG signs for LSA a forum on the complex control of stocks on the fashion market. After a quick review of the evolution of consumption habits of the French and the economic context, Bertrand CHABRIER takes stock of the practices to be exploited to continue on the textile market. […]