With strong growth and ever more competitive, retail continues to evolve. Supplychain players are following suit to respond to warehouse modernization, inventory visibility, supplychain optimization and order preparation in the various distribution channels.
Figures and studies bear witness to this. E-commerce has become obvious for everyone, e-shoppers, retailers and manufacturers. Its growth remained very strong, + 14.6% of sales in 2016 (according to the FEVAD).
With the recent emergence of omnichannel, retailers are taking a close look at supplychain optimization. In addition, they implement concrete ways to improve the customer experience. Optimizing ecommerce logistics and omnichannel distribution is becoming a major issue for brands. Indeed, it is the players of the omnichannel who are experiencing the strongest growth. In continuity, logistics plans have been reshaped in response to the demands of e-shoppers and competitive pressures.
Marketplaces have continued to multiply commercial offers, promotional events, thematic meetings … and partnerships, multiplying logistical activity peaks and complicating the supply chain organization.
Directly impacted, logistics and transport providers have never been so much solicited by supplychain tenders as for the past two years. The main problem for brands is supplychain optimization, or how to optimize its ecommerce logistics.
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